We see pictures of abandoned malls and yet a second mall of America is making its way to Secaucus and NY built 3 malls in just 5 years. So what’s the real story?

By Yvette E

Mall culture was said to have died with the rise of the internet and the retail apocalypse seems to be killing what’s left with anchor stores like Sears, Macy’s and Jcpenney’s closing but new malls are being built around 1 new idea: all inclusive entertainment.

The new malls have a mix of high end clothing, immersive installations and unique food that is said to be attracting the Millennials who are tired of the online culture and are buying into the “social media anxiety” idea.

There are pulling thier “Gen Z” kids with them. So malls aren’t disappearing but evolving.

The long awaited sequel to Mall of America (16 years in the making), American Dream, is near completion in Secaucus with 3 theme parks, ice skating ring, a large array of food and stores among other attractions. It is so big it has to open in 4 stages!

The Hudson Yard Mall that opened last year in NY has taken the artist approach with installations being the major draw. The Shed and an interactive staircase are both features that keep Instagram savvy people coming back.

Meanwhile, LES got its own Westfield Mall about 2 years ago which plans to be more tech focused with its alien spaceship look on the outside and its being attached to the subway and PATH was genius. (A Path grey card to receive 10% off at certain stores).

The experts haven’t really said if any of these new structures are the future of retail but we may at least know, online won’t be the only way to shop in the foreseeable future.

Happy Wednesday๐Ÿ’‹

whimsical shoe brand Irregular Choice is what dreams are made of.

Hello Readers,

I want to share with you one of my fave brands! I came across this brand several years ago at my local DSW and instantly fell in love! They are based out of London and all their pieces are handmade! They also sell handbags and jewelry and everything is based on various mythical themes and pop culture! All shoes pictured can be found on www.irregularchoice.com



We havenโ€™t posted in years our social media or po.box information.

Hello readers,

We are so appreciative of our subscribers! We would love for everyone who reads our blog to hit the subscribe button as in the new year we will be doing way more giveaways and special Subscriber only content!

Follow us on social media: our Instagram is TFGNYC and our Twitter is Fashiongoddess4 for more in-depth fashion content!

Need any fashion advice, are you brands looking for a story? Drop us a note in our email which is thefashiongoddessblog@gmail.com

Lastly we love to hear from New brands and our readers! Send notes and packages to our new Post Office Box! PO. Box 6938, Jersey City, NJ 07306

Your Fashion Goddesses,

Eva & Yvette

It’s NYFBW and we took a trip to The Knot to see some of the best styles for Spring 2020.

By Yvette E

Bridal fashion rarely gets a spotlight so we wanted to shine a light on this brand for having the best details despite keeping the color scheme neutral.

There was an abundance of floral cutouts, additional drapes that could be added for more wow factor and heavy decorated trains.

Despite the lack of color, beading and lace overlay added texture and contrast, both features rarely seen in wedding dresses.

This shoe however we did see color and black/cream hybrids for the gothic bride. Check out our instagram for more images (@tfgnyc)

Happy Wednesday

It’s bridal season and with our fellow blogger tying the knot looked at today’s wedding dress choices.

By Yvette E

Getting married can be a stressful time in a woman’s life and choosing the perfect wedding dress is one of the most stressful experiences.

We took a walk into WONA showroom just before we headed to the Knot bridal tradeshow (more on that later) to get the looks of 2020.

WONA focuses on cutouts with nude netting insets to create an illusion of sparse nudity. We loved to beading and cape styles that occupied long flowing trains. The prices were well under $10K but the fact they only go up to size 12 when the average American is size 14 we definitely leave alot of brides out in the cold. The soultion was custom edits but we all know that won’t work for anyone over size 18.

The hair accessories were mostly pearl accents with little design detail and no veils were in site. Be ready to look for these essentials somewhere else.

Happy Monday ๐Ÿ’‹

Leopard has become the go to print for both sexes but will men embrace it?

By Yvette E

Leopard print has a unique feature, it is composed of neutral toned resembling spots that hit male runways in 2018 (Spring). The neutral guise probably made it easier for it to be removed from the rest of the herd of animal prints like Cheetah, Zebra and Tiger.

This print isn’t the first to make a leap into men fashion, reptile did a few years ago but still is considered Western and not for every day wear.

Leopard is trying for a mainstream vibe (jcrew, right) but we can’t help think of pimps when we see it in fur coat styles on the runway.

So what do you think? Would you wear leopard every day guys? Tag us if you are wearing leopard and you could be featured on our blog.

Happy Friyay ๐Ÿ’‹

We covered bags,and shoes but the hardest accessory to pin down right now is jewelry.

By Yvette E

Charming Charlie and Harry Bendel are both gone, victims of the retail apocalypse leaving us all wondering, “Where will we get this season’s most trendy jewelry?” Zara has opted to focus on season hair trends as well as Forever 21 while H&M is still deciding its place in the Accessories void.

We hear the consumers want semi precious gemstones in precious metals but some of this year’s jewelry trends don’t seem to fit into this concept.

The Necklace

The Pendant necklace is back but not with large symbolic centerpieces but tassels in chain. The winner for finding a cost effective season trend went to Kohl’s (left) and J. crew (right).

The Earrings: Super long

Statement earrings are back after years of simple stud styles possibly because makeup trends are more pared down then previous years. There are many styles to this trend but as always we will have to search for it.

For high end styles we went to Off Saks but for everyday wear we choose Bauble Bar.

The edit is that hands and fingers will go bare this fall as we prepare for wearing gloves.

If you do find these styles in mass markets, drop us a email and as always tag us wearing this trend and you could be featured on our Instagram.

Happy Hump Day ๐Ÿ’‹

The bomber jacket gets a do over for fall with luxious fabrics.

By Yvette E

With fashion week for this spring in full swing, we are taking a moment to look at what currently is the style for outerwear right now. The bomber jacket, once only seen in leather, has been the jacket for the moment since WWII and an iconic stable.

This year the iconic jacket got a redo in international markets and was seen in luxurious fabrics on various runways from Milan to Paris!

Acne studios (middle) produced it in velvet and added a belt. We loved the fact they strayed away from the classic neutral.

Fendi (right) gave it a teddy bear feel which we loved but stick to the classic neutrals.

In paris, Officine Generale (left) wrapped it in satin in a Military green, a nod to its origins.

With all the choices for bomber jackets this fall, are you sticking to traditional leather or going for the redux trends?

We love to hear your answers and we will post them on our facebook page. #tfgbomber in your chosen style of bomer jacket and get featured on pir Instagram page.

As always, Happy Monday๐Ÿ’‹

It’s ankle boot season and we have the best booties to buy right now.

By Yvette E

It’s the start of boot season and we can’t help to watch them crawl up the leg every season from ankles in September to knee highs in December.

Today, we will highlight the bootie styles of the season and some of the best ones to snag right now.

Animal Print

Snake is having a moment right now when it comes to animal print. For men look for cowboy boot styles while women will see thick heeled Chelseas in the print.

Other prints of the season include leopard and cow (characterized by large black spots on white background).

Check Nordstrom rack and Off Saks for designer steals with prices as low as a regular prized Zara shoe.


While men have a choice of cowboy or combat, women get stacked heel styles when it comes to embroidery on booties. While women get the foral treatment, men get more abstract imagery.

This style can be found practically everywhere and you will find them in a range of prices but the style is costly bottom at $40+.


There pretty much no difference in shoe design for this print in men or woman so it comes down to colors. Men will get brown and grey hues while Women will have black or red to choose. We did find a metallic Sam Edelman we adored. Extra..you bet.

This print is the ultimate unisex design and we love the classic design.

What shoes are you wanting for fall?

Happy Friyay! ๐Ÿ’‹

Elle partners with rituals just in time for the home holiday rush.

By Yvette E

The home holidays are about dressing up your home in season decor and Halloween marks the start of the season. It’s no wonder that Rituals decided it was time to launch a home collection that includes diffusers to lovely scent the home.

The scents available are just three of the top selling fragrance, sweet jasmine, imperial rose and orris mimosa. We hope they expand soon.

The event itself allowed fellow press to write inspiring words on 1 of 2 candle choices, wild fig or cardamom. We picked the black jar (wild fig).

Light bites and wine were served and the new beauty editor for Elle, Katie Becker gave a speech about her long time love affair with the brand.

As always thier summer scent is on the chopping block with 30% off all products containing the scent. There is only 3 weeks left!

Happy Hump Day!๐Ÿ’‹

Check out the guided mediation by ritual staff on our Instagram video feed and a roll from the NYFW shows we saw.